General

General

Online Market Research Surveys: Understanding Incidence Rate

This article discusses the concept of “incidence rate” and how it is used in the context of online market research surveys. In practice, there is a difference between a “natural incidence rate” and a “practical incidence rate.” For some types of studies, the natural incidence rate may be of interest for analysis purposes by researchers […]

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General

Things Not to Do While Starting a New Business

Starting out on your own is indeed a risky business – most of the time you are not sure that you are doing the smart thing. To help you on your way, here is a list of things that you should avoid while starting a new business. Think of the new venture as a puzzle […]

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